Strategy Upsizes STRC Bitcoin Stock Offering to $2.52 Billion
Strategy, formerly known as MicroStrategy, continues its aggressive Bitcoin accumulation strategy with a significantly expanded preferred stock offering. The company increased the proceeds from $500 million to $2.52 billion for its newly launched STRC preferred stock, demonstrating an unwavering commitment to building the largest corporate Bitcoin treasury.
The latest financial maneuver represents Strategy’s fourth preferred stock series, following previous STRK, STRF, and STRD offerings. Strategy, the Bitcoin-focused firm formerly known as MicroStrategy, announced after Monday’s market close that it will offer 5 million perpetual preferred shares to raise additional capital. The funds will support general corporate purposes and continue the company’s core strategy: buying Bitcoin.
Strategy STRC Preferred Stock Features Revolutionary Structure
The company introduced STRC Preferred Stock, a new offering nicknamed “stretch,” with an initial dividend yield of 9%. The Variable Rate Series A Perpetual Stretch Preferred Stock offers investors a compelling proposition with its floating dividend structure designed to maintain value stability.
The STRC stock will accumulate cumulative dividends at a variable rate yearly on the stated amount of $100 per share. This innovative approach allows Strategy to fund additional Bitcoin purchases while providing investors with steady returns backed by the company’s substantial cryptocurrency holdings.
The preferred stock structure gives Strategy flexibility in capital deployment while maintaining its Bitcoin-first corporate strategy. Investors receive priority dividend payments before common shareholders, reducing investment risk in volatile market conditions.
Bitcoin Holdings Surge Past 600,000 BTC Mark
MicroStrategy, now Strategy, acquired 4,225 more BTC for $472.5 million, bringing its total bitcoin holdings to 601,550 BTC at an average price of $71,268 per coin. This massive Bitcoin position represents the foundation supporting Strategy’s preferred stock offerings and corporate transformation.
The former MicroStrategy Inc. bought 4,225 Bitcoin tokens for $472 million at an average price of $111,827 during the seven days ended July 13, demonstrating consistent accumulation despite market fluctuations. The company’s Bitcoin treasury strategy has generated substantial shareholder value since its implementation.
Strategy’s Bitcoin holdings provide tangible backing for its preferred stock offerings, offering investors exposure to cryptocurrency appreciation through a traditional equity structure. The company’s systematic approach to Bitcoin accumulation has established it as the leading corporate Bitcoin treasury.
MicroStrategy Rebrand Reinforces Bitcoin Treasury Focus
The brand’s primary color is now orange, representing energy, intelligence, and Bitcoin, following the February 2025 rebrand from MicroStrategy to Strategy. This transformation reflects the company’s evolution from business intelligence software to Bitcoin treasury operations.
MicroStrategy, the business intelligence firm and Bitcoin treasury company co-founded by Michael Saylor, has rebranded to “Strategy”. The rebrand signifies a complete commitment to Bitcoin accumulation as the primary corporate strategy, moving beyond traditional software operations.
The new identity positions Strategy as a pure-play Bitcoin investment vehicle, attracting investors seeking cryptocurrency exposure through public markets. This focused approach has driven significant stock appreciation and investor interest in the company’s innovative financing methods.
STRC Stock Offering Timeline and Market Impact
Michael Saylor’s Strategy would now issue the STRC stock on July 29, 2025, subject to the fulfillment of the necessary legal and financial conditions. The offering marks one of the largest corporate cryptocurrency financing initiatives in market history.
Strategy boosts its preferred stock offering to $2B to fund more Bitcoin buys, with STRC shares priced at $90 and a 9% dividend. The substantial offering demonstrates institutional appetite for Bitcoin-backed securities and Strategy’s ability to access capital markets for cryptocurrency investments.
The STRC offering provides Strategy with significant capital for continued Bitcoin accumulation, potentially adding thousands of additional Bitcoin to its treasury. This expansion strengthens the company’s position as the dominant corporate Bitcoin holder and validates its treasury strategy.
Conclusion
Strategy’s expanded STRC preferred stock offering marks another milestone in corporate Bitcoin adoption. The $2.52 billion raise demonstrates market confidence in Bitcoin-backed securities and Strategy’s proven treasury management approach. With over 600,000 Bitcoin secured, Strategy continues to lead corporate cryptocurrency adoption through innovative financing structures.
