Strategy’s Bitcoin Acquisition Powers BTC Yield to 26% in 2025
Strategy, formerly known as MicroStrategy, has purchased an additional 850 Bitcoin for approximately $99.7 million at an average price of $117,344 per coin. This latest acquisition demonstrates the company’s unwavering commitment to Bitcoin accumulation. The purchase brings Strategy’s total holdings to 639,835 BTC, acquired for a cumulative $47.33 billion at an average price of $73,971 per Bitcoin.
The corporate Bitcoin treasury leader has achieved an impressive BTC Yield of 26.0% year-to-date in 2025. This metric reflects the growth in Bitcoin holdings relative to Strategy’s investment approach. The company continues to outperform its original targets through strategic Bitcoin accumulation.
Strategy BTC Holdings Reach New Heights
Strategy underwent a major rebranding in February 2025, changing from MicroStrategy to emphasize its Bitcoin-focused business model. The rebrand included a new logo with a stylized “B” signifying the company’s Bitcoin strategy and position as the world’s first and largest Bitcoin Treasury Company.
Strategy is the largest corporate Bitcoin holder, with nearly 60% of its total holdings acquired in 2025 alone. The company’s aggressive accumulation strategy has positioned it as a dominant force in corporate Bitcoin adoption.
The timing of this latest purchase aligns with Bitcoin trading near $113,000. Strategy’s approach to dollar-cost averaging has proven effective across various market conditions. The company has maintained consistent buying patterns regardless of short-term price fluctuations.
BTC Yield Performance Exceeds Expectations
BTC Yield measures the growth in Bitcoin holdings value relative to the Strategy’s investment strategy. The 26.0% year-to-date performance significantly exceeds many traditional investment benchmarks. This metric has become a key performance indicator for Strategy’s Bitcoin treasury operations.
Strategy increased its 2025 BTC Yield target from 15% to 25% earlier this year, along with raising its BTC Dollar Gain target to $15 billion from $10 billion. The company has consistently exceeded these revised targets throughout 2025.
The strong BTC Yield performance reflects Bitcoin’s price appreciation and Strategy’s effective capital allocation. The company has successfully leveraged various financing mechanisms to fund its Bitcoin acquisitions, including equity offerings, convertible debt, and cash flow from operations.
Bitcoin Treasury Leadership Drives Market Adoption
Strategy’s Bitcoin treasury model has influenced numerous corporations to consider Bitcoin as a treasury asset. The company pioneered the corporate Bitcoin adoption movement that began in 2020. Strategy’s aggressive Bitcoin-buying strategy now drives the company’s valuation and has become more aggressive in its approach over the past year.
The company’s transparent reporting of Bitcoin holdings and yields provides valuable insights for market participants. Strategy publishes detailed acquisition data, including purchase prices and timing. This transparency has helped establish best practices for corporate Bitcoin treasury management.
Strategy’s approach demonstrates how companies can use Bitcoin as a hedge against currency debasement. The strategy has proven particularly effective during periods of monetary expansion. Corporate treasuries increasingly view Bitcoin as a viable alternative to traditional cash holdings.
Market Response and Future Outlook
Strategy’s stock (MSTR) experienced volatility, falling over 2% during pre-market trading following the latest Bitcoin purchase announcement. However, the long-term trend remains positive as investors recognize the strategic value of Bitcoin treasury holdings.
The company’s Bitcoin acquisition strategy continues to generate significant attention from institutional investors. Strategy has become a proxy for Bitcoin exposure within traditional equity markets. Many investors use MSTR stock as an alternative way to gain Bitcoin exposure through regulated markets.
Strategy’s success has validated the Bitcoin treasury concept for corporate America. The company’s performance metrics demonstrate that Bitcoin can enhance shareholder value over time. This track record encourages other corporations to explore similar strategies.
Conclusion
Strategy’s latest Bitcoin acquisition reinforces its leadership position in corporate Bitcoin adoption. The 26.0% BTC Yield performance validates the company’s strategic approach to Bitcoin treasury management. With 639,835 Bitcoin now in its treasury, Strategy continues to set the standard for corporate cryptocurrency holdings.
